Music Business 1
GAMEPLAN CLASS NOTES
Determine artist or concept.
Produce demos or finished products. (CHEAP but of very high quality.)
Shop your stuff. Record companies, managers, A&R types, independents, artists, publishers, television, producers.
Set a deadline for responses.
Don't wait around. Begin pricing out costs for:
File SR copyright for your CD, artwork.
File fictitious name. DBA.
. Publishing company. DBA allows for single tax filing under your SS#.
Register your projects with
Distribution – Internet (easy)
. Brick & Mortar (hard) traditional distributors such as major and independent record companies and others such as Alliance.
Airplay – Independent promoter ($500 to $1,500 per week for a minimum of 16 weeks). $8K - $24K.
Video? – Do you need one? Can you afford one?
Prepare for live performance. Promote the material (CD) & showcase the artist.
Management, public relations, concert promoter/booking agent.
Website – Music, video, pictures, facts, calendar, fan club, product, reviews, technical rider, contact information. Electronic, 24/7 interactive press kit. Source of entertainment, information, promotion and commerce.
Always have your product in hand and for sale.
Road manager/roadie, sales staff.
Accounting- Collect, pay, file taxes. Failure to properly account for money leads to a failed business and possible jail time.
Lifespan of a CD – 2 weeks and 6 months.
Remember, you are embarking on a career. Careers take time to develop and require constant effort, energy and production. In other words, you are surely going to produce a number of CDs.
As soon as possible without going broke, you must repeat the cycle.