Syllabus
MUM2703

Course Title:	MUM 2703 – Music Business 3
Number:	536548 (Wolfson)
Schedule:	R 7:05 PM – 9:35 PM, room 7A79
Term:	2009-2
Credits:	3

Instructor Information

· Eduardo J. Calle, Ed.D., DHEL, Associate Professor Senior of Music Business and Production

· Office: Kendall 8213-2, Wolfson TBA

· Telephone: 305-237-0593

· E-mail: ecalle@mdc.edu

· Website: http://www.drcalle.com

· Angel: https://angel.mdc.edu

	Office Hours
Day	In	Out	Room (Kendall)
Monday	7:30 AM	10:00 AM	8213-2
Tuesday	7:30 AM	8:15 AM	8213-2
	9:50 AM	11:05 AM	8213-2
Wednesday	7:30 AM	11:00 AM	8213-2
Thursday	7:30 AM	8:15 AM	8213-2
	9:50 AM	11:05 AM	8213-2

Note. All office hours are held at the Kendall Campus in room 8213-2. For rapid service, you may always reach the professor via e-mail. Additionally, the professor is usually available immediately before or after class in the respective classrooms.

Course Description

· This course will provide an overview of and hands-on experience with a wide variety on computer-based music technology and cross-platform software applications used within the music business environment. Software used includes Microsoft Word (word processing), Microsoft Excel (spreadsheet), Microsoft PowerPoint (presentation), and Adobe Photoshop (scanning, photo touchup). Students will present projects in class. Prerequisite: Basic computer experience with the Macintosh and/or Windows 95 operating systems. Special fee. (3 hr. lab).

· This course teaches students how to use computers in order to exercise the power of “p” - pen, produce, protect, promote, perform, play, profit, and persevere.

Course Competencies

1. Upon successful completion of this course, students will be able to create, modify, save, import, and export computer generated data used in the music business by:

• Creating documents using word processors
• Using software to create a spreadsheet
• Using software to create a multimedia presentation
• Locating, downloading, importing, saving, modifying, and using a variety of images from the Internet
  
  
• Importing images, data, and files into a variety of documents
• Exporting documents produced using a word processor into Portable Document Format (PDF) and Hyper Text Markup Language (HTML)
  
  
• Creating documents containing text, images, tables, e-mail links, and hyperlinks using word processors, spreadsheet software, webpage design software, and presentation software
  
  
• Importing and exporting standard MIDI files using a variety of music and multimedia software programs
  
  
• Importing multimedia files from various sources and using available software to manipulate these multimedia files
  
  

2. Upon successful completion of this course, students will be able to use computers in order to produce a variety of music industry materials by:
   
   
• Creating a logo
• Creating a letterhead
• Designing an invoice template
• Creating web pages containing tables, images, e-mail links, and hyperlinks
• Creating a discography for a selected artist featuring images of the artist and their recordings

3. Upon successful completion of this course, students will be able to use computers in order to develop entrepreneurial skills by:
   
   
• Creating a flyer designed to promote an entertainment business venture
• Creating an electronic promotion package that includes a cover letter, biography, resume, audio examples, and images
  
  
• Designing a business card
• Producing a mission statement for a business or organization
• Identifying the demographics of selected customer groups
• Exploring the benefits, challenges, and environmental factors associated with various production, manufacturing, and distribution methods
  
  
• Identifying sources that can secure and register domain names and Internet portals
4. Upon successful completion of this course, students will be able to use computers in order to communicate effectively by:
   
   
• Writing a cover letter
• Writing an artist bio
• Writing a resume
• Writing a review of a recording or live musical performance or music industry event
• Articulating learned opinions regarding music industry opportunities and challenges
5. Upon successful completion of this course, students will be able to use computers in order to compare, prepare, and calculate data by:
   
   
• Computing mechanical royalties at statutory and discount rates using a spreadsheet
• Computing sales tax using a spreadsheet
• Preparing a budget for an entertainment services company event
• Computing percentages associated with management and booking agent fees
• Comparing demographics of selected groups and assessing their entertainment needs as related to age, education, income, and cultural factors

General Education Outcomes

Students who successfully complete MUM2703 will demonstrate skills in accordance with the college-wide general learning outcomes. The general learning outcomes suggest that as graduates of Miami Dade College, students will able to:

· Communicate effectively using listening, speaking, reading, and writing skills.

o MUM2703 students communicate verbally and in written form.

· Use quantitative analytical skills to evaluate and process numerical data.

o MUM2703 students use spreadsheets to compute mechanical royalties.

· Solve problems using critical and creative thinking and scientific reasoning.

o MUM2703 students address issues related to copyright law using creative thinking and scientific reasoning.

· Formulate strategies to locate, evaluate, and apply information.

o MUM2703 students locate, evaluate, and apply information pertaining to the music industry from a variety of sources and in a variety of ways.

· Demonstrate knowledge of diverse cultures, including global and historical perspectives.

o MUM2703 students tackle music business issues from a global perspective.

· Create strategies that can be used to fulfill personal, civic, and social responsibilities.

o MUM2703 students explore strategies directly related to fulfilling their personal, civic, and social responsibilities by focusing on enrichment and profitability, service-oriented business practices, and the social impact of the music business.

· Demonstrate knowledge of ethical thinking and its application to issues in society.

o MUM 2703 students address ethical business practices related to copyright, employment, and music publishing.

· Use computer and emerging technologies effectively.

o MUM2703 students use computers and emerging technology including word processors, spreadsheets, and computer applications related to the music industry.

· Demonstrate an appreciation for aesthetics and creative activities.

o MUM2703 students will tackle a variety of music business issues using creative approaches developed throughout the course.

o Alternatively, since one person’s art is another person’s garbage, determinations regarding aesthetics will be made by MUM2703 students and represent their own personal opinions.

· Describe how natural systems function and recognize the impact of humans on the environment.

o MUM2703 students will explore environmental-friendly packaging, issues associated with the impact of high sound pressure levels on hearing, the disposal of computer equipment, and a variety of music business activities that use energy and the related impact on the environment.

The Miami Dade College learning outcomes are available online at: http://www.mdc.edu/learningoutcomes/outcomes.aspx

Suggested Texts

Baskerville, D. (2005). Music business handbook and career guide (8^th ed.). Thousand Oaks, CA: Sage Publications. ISBN: 1412904382.

Brabec, J., & Brabec, T. (2008). Music money and success: The insider’s guide to making money in the music business (6^th ed.). New York, NY: Schirmer Trade Books. ISBN: 0825673461

Passman, D. S. (2005). All you need to know about the music business (6^th ed.). New York, NY: Free Press. ISBN: 0743293185

Supplies

· Students are suggested to purchase a USB flash drive of size 2 Gigabytes or larger.

· Students are expected to have access to a computer and the Internet.

Resources

· www.mdc.edu

· www.drcalle.com

· https://angel.mdc.edu (Angel learning portal)

· www.copyright.gov

· www.irs.gov

· www.ascap.com

· www.bmi.com

· www.harryfox.com

· www.soundexchange.com

Course Requirements

· Schedule of assignments (all assignments will be posted on Angel)

o Week 1: Career outline paragraph

o Week 2: Introductory paragraph

o Week 3: Mechanical royalties spreadsheet and calculator

o Week 4: Business card and resume assignment

o Week 5: Artist bio interview and preparation

o Week 6: Revenue sources outline assignment

o Week 7: Cover letter and invoice assignment

o Week 8: Image manipulation assignment

o Week 9: Flyer creation assignment

o Week 10: File format conversion assignment

o Week 11: Music business entrepreneurship assignment

o Week 12: QuickTime movie assignment

o Week 13: Creating a webpage using Word and Dreamweaver assignment

o Week 14: Ethical business practices assignment

o Week 15: Corporate entertainment event assignment

o Week 16: Converting music files into a variety of formats and file sizes

· Calendar

o Weeks 1 - 3: Course competencies 1

o Weeks 4 – 6: Course competencies 2

o Weeks 7 – 9: Course competencies 3

o Weeks 10 – 12: Course competencies 4

o Weeks 13 – 15: Course competencies 5

o Week 16: Final review

· The MDC academic calendar is available at: http://www.mdc.edu/main/academics/academic_calendar.asp

Course Evaluation/Grading Policy/Assessment Methods/Schedule

Course grading scale:

A: 90 – 100

B: 80 – 89

C: 70 – 79

D: 60 – 69

F: 59 or lower

Tests: All tests will be issued and graded via Angel.

Assignments: All assignments will be issued and graded via Angel.

Grading policy: Scores for each test or assignments will be calculated by dividing the number of points earned by the number of possible points. The percentage grades for each test and assignment will be totaled and computed into a final a grade in accordance with the course grading scale.

Course/Departmental Policies

· Attendance is mandatory. Every two absences will result in a one percent deduction from the

overall grade. In other words, if your average is 92 and you missed four courses, your overall average is 90.

· Lateness is discouraged. Please be on time.

· Class participation is encouraged.

· Missed assignments can only be made up in cases involving excused absences.

· Illness/emergencies should be reported to the professor via E-mail.

· Students are expected to observe the academic honesty policies detailed in the MDC publication

outlining student rights and responsibilities. This document is available at

http://www.mdc.edu/policy/student_rights_and_responsibilities.pdf.

· Students with special needs should contact the instructor or the appropriate college department.

· In case of emergency, the class will exercise college-mandated emergency procedures.

Available Support Services

· The Kendall MIDI lab is located in room 8111.

· The Kendall computer courtyard is located in building 3.

· The Kendall music lab is located in room M-335.

· Disability Services – please contact student services.

· ACCESS Department - students who experience learning difficulties or have disabilities are urged to visit an ACCESS advisor to determine if eligible for any special services.